top of page

"She brings a level of taste, intuition, and brand sensitivity that you simply cannot teach."

- LAUREN SOULES,
EVERWARE ECOMMERCE DIRECTOR

Integrated Marketing x Creative Direction

<B2B2C Brand & Manufacturer>

Everware Brand Family.png
Picrew Strip 062025.png

(Keep scrolling to browse some of my work.)

Howdy, I’m Wendi!

I leverage omnichannel touchpoints across the full funnel to maximize brand impact in the post-digital age.

Marketing rarely works within a silo, and neither do I.

 

As a full-stack, full-funnel marketer, I’ve crafted identity and systems, scaled omnichannel investment, and optimized growth engines.

 

As a creative, analytical, and strategic multihyphenate, I approach my work as equal parts art and science. I thrive at the intersection of form and function – driving measurable performance metrics while building long-term brand equity.​​

integrated marketing
360°(brand+creative+growth) x strategy

funnel performance =
(inbound x lifecycle)^(testing+systems)

integrated marketing = 
omnichannel^(brand+creative+growth)

[ INTEGRATED MARKETING ]
   / PAID + EARNED + OWNED MEDIA
         > PAID ADS / SEARCH + SOCIAL + DISPLAY
         > ORGANIC SEARCH / SEO + AEO + GEO
         > WEBSITE / LANDING PAGE
         > SOCIAL MEDIA
         > PUBLIC RELATIONS / PRESS
         > INFLUENCER / UGC 

   / ONLINE + OFFLINE CHANNELS
         <EMAIL><SMS> <CRM>
         <ECOMMERCE/MARKETPLACE><RETAIL>
         <AFFILIATES /REFERRAL><LOYALTY/MEMBERSHIP>
         <EVENTS/TRADESHOW><OOH><MERCH>
         <PARTNERSHIPS + COLLABORATIONS>

   / MARTECH + AI + AUTOMATION         
         > DATA ANALYTICS > INSIGHTS
   
      > WORKFLOWS > SYSTEMS
   / INBOUND x GROWTH x LEAD GENERATION
   / LIFECYCLE x ACQUISITION x RETENTION
   / SALES x REVENUE x PERFORMANCE
         <CRO><ATTRIBUTION><BUDGETS> 
   / STRATEGY + IDENTITY + POSITIONING
         <BRAND><PRODUCT><MARKET>
     
 [MULTIDISCIPLINARY DESIGN ]
   / ART + CREATIVE DIRECTION
   / CONTENT CREATION + MULTIMEDIA PRODUCTION
         <COPY><STATIC/GRAPHIC><VIDEO><WEB/DIGITAL>

[ BUSINESS DEVELOPMENT ]
   / RESEARCH + PLANNING + DEVELOPMENT
   / DIVERSIFICATION + EXPANSION + LAUNCH
         <PRODUCT><SERVICE><MARKET><REVENUE>

[ PROJECT MANAGEMENT ]
   / MULTINATIONAL
   / CROSS-FUNCTIONAL
   / BILINGUAL
         <MANDARIN> <CANTONESE> <SPANISH(ISH)>

bottom of page