Part analyst, operator, designer, manager.
Constant strategist, builder, and thinker.

As a full-stack, full-funnel marketer, I’ve crafted identity and systems, scaled omnichannel investment, and optimized growth engines.

As a creative, analytical, and strategic multihyphenate, I approach my work as equal parts art and science. I thrive at the intersection of form and function – driving measurable performance metrics while building long-term brand equity.

"She brings a level of taste, intuition, and brand sensitivity that you simply cannot teach."

- LAUREN SOULES
Director of Strategic Accounts, Everware

[ FRACTIONAL & CONSULTING ]

The_Brand.Extension

Select research, audit, and consulting work: covering creative strategy, 360° omnichannel integration, growth analysis, resource allocation, tech stack evaluation, conversion optimization, lead generation, sales enablement, and revenue operations.

Integrated Marketing x Creative Direction

Everware

Refurbishing brand presence from the inside out... how it all shows up on Shopify, Amazon, Meta, Google, on shelves, in-person, print, and more. For a multinational manufacturer and kitchenware brand family -- from ecommerce to retail, from consumer to commercial, from online to offline.

Digital + Social Media

Bayou Buzz

Redefining strategy and growth on both sides of the table... for an agency specializing in content, social media, and influencer marketing for restaurant, food & beverage, and multi-location clients.

Lifecycle Marketing x CRM

Pelazzio

<Full-Service Event Venue>

From before the first click to beyond the final toast... refreshing the full-funnel marketing ecosystem for a premier full-service reception venue.

Marketing Materials x Graphic Design

Truffel by Niantic

Round sticker_Burnt Orange Truffel (1).png

Remixing creative assets & brand design for Truffel app: a new kind of AR-powered social discovery from Niantic Labs, the makers of Pokémon GO and Pikmin Bloom.

( Keep scrolling to browse some of my work. )

Howdy, I’m Wendi!

Marketing rarely works within a silo, and therefore neither do I.

channel mix =
impact/(owned+earned+paid) media

funnel performance =
(inbound x lifecycle)^(testing+systems)

[ INTEGRATED MARKETING ]
/ PAID + EARNED + OWNED MEDIA
   > PAID ADS / SEARCH + SOCIAL + DISPLAY
> ORGANIC SEARCH / SEO + AEO + GEO
   > WEBSITE / LANDING PAGE
> SOCIAL MEDIA
   > PUBLIC RELATIONS / PRESS
> INFLUENCER / UGC
/ ONLINE + OFFLINE CHANNELS
   <EMAIL><SMS> <CRM>
<ECOMMERCE/MARKETPLACE><RETAIL>
<AFFILIATES /REFERRAL><LOYALTY/MEMBERSHIP>
<EVENTS/TRADESHOW><OOH><MERCH>
<PARTNERSHIPS + COLLABORATIONS>
/ MARTECH + AI + AUTOMATION
> DATA ANALYTICS > INSIGHTS
       > WORKFLOWS > SYSTEMS
/ INBOUND x GROWTH x LEAD GENERATION
/ LIFECYCLE x ACQUISITION x RETENTION
/ SALES x REVENUE x PERFORMANCE
       <CRO><ATTRIBUTION><BUDGETS>
   / STRATEGY + IDENTITY + POSITIONING
       <BRAND><PRODUCT><MARKET>

[MULTIDISCIPLINARY DESIGN ]
   / ART + CREATIVE DIRECTION
   / CONTENT CREATION + MULTIMEDIA PRODUCTION
   <COPY><STATIC/GRAPHIC><VIDEO><WEB/DIGITAL>

[ BUSINESS DEVELOPMENT ]
   / RESEARCH + PLANNING + DEVELOPMENT
   / DIVERSIFICATION + EXPANSION + LAUNCH
   <PRODUCT><SERVICE><MARKET><REVENUE>

[ PROJECT MANAGEMENT ]
   / MULTINATIONAL
   / CROSS-FUNCTIONAL
   / BILINGUAL
<MANDARIN> <CANTONESE> <SPANISH(ISH)>

Part analyst, operator, designer, manager. Constant strategist, builder, and thinker.