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THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

FULL-STACK MARKETING

BUSINESS 

DEVELOPMENT

360° OMNICHANNEL INTEGRATION

FUNNELS, SYSTEMS

 & LIFECYCLE

CREATIVE DIRECTION

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

Helping brands find themselves or take things to the next level.

I do my best work with brands navigating growth or complexity, at that pivotal stage where ambiguity meets opportunity -- driving initiatives that prioritize impact, adapt to context, and compound in value.

 

This means I'm no stranger to untangling knots, putting out fires, navigating uncharted territories, and scaling what works -- delivering comprehensive strategy and solutions tailored to the specific brand or objective, rather than just speaking in theory, checking off boxes, or replicating standard playbooks.

Usually, that means pulling levers across the spectrum of:

 

I specialize in moving the needle across the entire marketing ecosystem -- ensuring omnichannel integration, alignment, and momentum across brand, inbound, and lifecycle alike.

Grounded by a Bachelor's of Business Administration from one of the nation's top-ranking university marketing programs and backed by a proven track record of storytelling world-building across a variety of brands and industries, I pride myself on being a resourceful and impactful marketing powerhouse who drives growth initiatives not only from conception through execution, but also from optimization to evaluation. 

 

I help brands find clarity, define identity, and scale growth.

An independent practice from the desk of W.D Liao ))

Your satellite marketing department 
/Growth engine.
/Business partner-in-crime.

[ INTEGRATED MARKETING ]
   / PAID + EARNED + OWNED MEDIA
         > PAID ADS / SEARCH + SOCIAL + DISPLAY
         > ORGANIC SEARCH / SEO + AEO + GEO
         > WEBSITE / LANDING PAGE
         > SOCIAL MEDIA
         > PUBLIC RELATIONS / PRESS
         > INFLUENCER / UGC 

   / ONLINE + OFFLINE CHANNELS
         <EMAIL><SMS> <CRM>
         <ECOMMERCE/MARKETPLACE><RETAIL>
         <AFFILIATES /REFERRAL><LOYALTY/MEMBERSHIP>
         <EVENTS/TRADESHOW><OOH><MERCH>
         <PARTNERSHIPS + COLLABORATIONS>

   / MARTECH + AI + AUTOMATION         
         > DATA ANALYTICS > INSIGHTS
   
      > WORKFLOWS > SYSTEMS
   / INBOUND x GROWTH x LEAD GENERATION
   / LIFECYCLE x ACQUISITION x RETENTION
   / SALES x REVENUE x PERFORMANCE
         <CRO><ATTRIBUTION><BUDGETS> 
   / STRATEGY + IDENTITY + POSITIONING
         <BRAND><PRODUCT><MARKET>
     
 [MULTIDISCIPLINARY DESIGN ]
   / ART + CREATIVE DIRECTION
   / CONTENT CREATION + MULTIMEDIA PRODUCTION
         <COPY><STATIC/GRAPHIC><VIDEO><WEB/DIGITAL>

[ BUSINESS DEVELOPMENT ]
   / RESEARCH + PLANNING + DEVELOPMENT
   / DIVERSIFICATION + EXPANSION + LAUNCH
         <PRODUCT><SERVICE><MARKET><REVENUE>

[ PROJECT MANAGEMENT ]
   / MULTINATIONAL
   / CROSS-FUNCTIONAL
   / BILINGUAL
         <MANDARIN> <CANTONESE> <SPANISH(ISH)>

https://TheBrand.Extension

 

WILLING TO PUT YOUR BRAND HEALTH TO THE TEST?

Test drive my quick, FREE AI-Powered Brand_ScoreCard:

Research-backed, Anthropic-powered, Marketer-engineered.

GET MY CUSTOM SCORE

Test drive my quick, FREE

AI-Powered Brand_ScoreCard:

https://TheBrand.Extension

Book Discovery Call

Even though I can be A 'one-stop shop',

marketing is not onesizefitsall'.

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

Every brand requires a tailored mix of strategy, channels, and optimization — informed by specific context, resources, and goals.

 

I help ambitious brands define priorities, connect attribution, and translate vision into intentional execution by aligning strategy, data, and creative with 360° omnichannel integration.

Wondering how I can help SUPERCHARGE your brand?

Here are some ways we can start working together:

  • Minimalist Hand Icon

    [ Done-For-You Deliverables ] 

    > Custom Creative Assets. Strategy Audits. Lead Magnets. Content Calendars. Templates & Widgets.

    Starting $150 - $2500 based per project 

    $45 - $180 hourly

  • Outlined Hands Icon

    [ Done-With-You Strategy & Execution ]

    > Brand, Storefront & Web Design. Email. Social Media. Paid Ads. CRM/Automations. Research & Development.

     

    Starting $800 - $4,500 per channel 

    $2,500+ packages

  • Heart handshake symbol

    [ Growth, Optimization & Management Retainer ]

    > 360° Omnichannel Integration. Funnels, Systems & Lifecycle. Business Development. Revenue & Market Diversification. Analysis, Maintanence & Updates.

    Ranging from $500 - $10,000 per month

Leveraging 360° omnichannel touchpoints

to maximize brand impact in the

attention economy and post-digital age.

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

 

Let's Talk shop!

Schedule a complimentary discovery call here:

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •
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