FULL-STACK MARKETING
BUSINESS
DEVELOPMENT
360° OMNICHANNEL INTEGRATION
FUNNELS, SYSTEMS
& LIFECYCLE
CREATIVE DIRECTION
Helping brands find themselves or take things to the next level.
I do my best work with brands navigating growth or complexity, at that pivotal stage where ambiguity meets opportunity -- driving initiatives that prioritize impact, adapt to context, and compound in value.
This means I'm no stranger to untangling knots, putting out fires, navigating uncharted territories, and scaling what works -- delivering comprehensive strategy and solutions tailored to the specific brand or objective, rather than just speaking in theory, following set processes, or replicating standard playbooks.
Usually, that means pulling levers across the spectrum of:
(including but not limited to)
I specialize in moving the needle across the entire marketing ecosystem -- ensuring omnichannel clarity, cohesion, and momentum across brand, inbound, and lifecycle marketing alike.
Grounded by a Bachelor's of Business Administration from one of the nation's top-ranking university marketing programs and backed by a proven track record of storytelling world-building across a variety of brands and industries, I pride myself on being a resourceful and impactful marketing powerhouse who drives growth initiatives not only from conception through execution, but also from evaluation to optimization.
I help brands find clarity, define identity, and scale growth.
//The_Brand.Extension
( An independent practice from the desk of W.D Liao ))
Your satellite marketing department
/Growth engine.
/Business partner-in-crime.
[ INTEGRATED MARKETING ]
/ PAID + EARNED + OWNED MEDIA
> PAID ADS / SEARCH + SOCIAL + DISPLAY
> ORGANIC SEARCH / SEO + AEO + GEO
> WEBSITE / LANDING PAGE
> SOCIAL MEDIA
> PUBLIC RELATIONS / PRESS
> INFLUENCER / UGC
/ ONLINE + OFFLINE CHANNELS
<EMAIL><SMS> <CRM>
<ECOMMERCE/MARKETPLACE><RETAIL>
<AFFILIATES /REFERRAL><LOYALTY/MEMBERSHIP>
<EVENTS/TRADESHOW><OOH><MERCH>
<PARTNERSHIPS + COLLABORATIONS>
/ MARTECH + AI + AUTOMATION
> DATA ANALYTICS > INSIGHTS
> WORKFLOWS > SYSTEMS
/ INBOUND x GROWTH x LEAD GENERATION
/ LIFECYCLE x ACQUISITION x RETENTION
/ SALES x REVENUE x PERFORMANCE
<CRO><ATTRIBUTION><BUDGETS>
/ STRATEGY + IDENTITY + POSITIONING
<BRAND><PRODUCT><MARKET>
[MULTIDISCIPLINARY DESIGN ]
/ ART + CREATIVE DIRECTION
/ CONTENT CREATION + MULTIMEDIA PRODUCTION
<COPY><STATIC/GRAPHIC><VIDEO><WEB/DIGITAL>
[ BUSINESS DEVELOPMENT ]
/ RESEARCH + PLANNING + DEVELOPMENT
/ DIVERSIFICATION + EXPANSION + LAUNCH
<PRODUCT><SERVICE><MARKET><REVENUE>
[ PROJECT MANAGEMENT ]
/ MULTINATIONAL
/ CROSS-FUNCTIONAL
/ BILINGUAL
<MANDARIN> <CANTONESE> <SPANISH(ISH)>
// TheBrand.Extension
Even though I can be A 'one-stop shop',
marketing is not one- size- fits- all'.
Every brand requires a tailored mix of strategy, channels, and optimization — informed by specific context, resources, and goals.
I help ambitious brands define priorities, connect attribution, and translate vision into intentional execution by aligning strategy, data, and creative with 360° omnichannel integration.
Wondering how I can help SUPERCHARGE your brand?
Here are some ways we can start working together:
WILLING TO PUT YOUR BRAND HEALTH TO THE TEST?
Test drive my quick, FREE AI BrandAudit: Research-backed, Anthropic-powered, Marketer-engineered.
[ Done-For-You Deliverables ]
> Creative Assets. Strategy Audits. Lead Magnets. Content Calendars. Templates & Widgets.
Starting $150 - $2500 based on project | $45 - $180 hourly
[ Done-With-You Strategy & Execution ]
> Brand, Storefront & Web Design. Email. Social Media. Paid Ads. CRM/Automations. Research & Development.
Starting $800 - $4,500 per channel | $4,000+ packages
[ Growth, Analysis, Optimization & Management Retainer ]
> 360° Omnichannel Integration. Funnels, Systems & Lifecycle. Business Development. Revenue & Market Diversification. Maintanence & Updates.
Ranging from $500 - $10,000 per month
Let's Talk shop!
Schedule a complimentary discovery call here:
