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THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

FULL-STACK MARKETING

BUSINESS 

DEVELOPMENT

360° OMNICHANNEL INTEGRATION

FUNNELS, SYSTEMS

 & LIFECYCLE

CREATIVE DIRECTION

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

Helping brands find themselves or take things to the next level.

I do my best work with brands navigating growth or complexity, at that pivotal stage where ambiguity meets opportunity -- driving initiatives that prioritize impact, adapt to context, and compound in value.

 

This means I'm no stranger to untangling knots, putting out fires, navigating uncharted territories, and scaling what works -- delivering comprehensive strategy and solutions tailored to the specific brand or objective, rather than just speaking in theory, checking off boxes, or replicating standard playbooks.

​

Usually, that means pulling levers across the spectrum of:

​

 

I specialize in moving the needle across the entire marketing ecosystem -- ensuring omnichannel integration, alignment, and momentum across brand, inbound, and lifecycle alike.

​

Grounded by a Bachelor's of Business Administration from one of the nation's top-ranking university marketing programs and backed by a proven track record of storytelling world-building across a variety of brands and industries, I pride myself on being a resourceful and impactful marketing powerhouse who drives growth initiatives not only from conception through execution, but also from optimization to evaluation. 

 

I help brands find clarity, define identity, and scale growth.

( An independent practice from the desk of W.D Liao ))

Your satellite marketing department 
/Growth engine.
/Business partner-in-crime.

[ INTEGRATED MARKETING ]
   / PAID + EARNED + OWNED MEDIA
         > PAID ADS / SEARCH + SOCIAL + DISPLAY
         > ORGANIC SEARCH / SEO + AEO + GEO
         > WEBSITE / LANDING PAGE
         > SOCIAL MEDIA
         > PUBLIC RELATIONS / PRESS
         > INFLUENCER / UGC 

   / ONLINE + OFFLINE CHANNELS
         <EMAIL><SMS> <CRM>
         <ECOMMERCE/MARKETPLACE><RETAIL>
         <AFFILIATES /REFERRAL><LOYALTY/MEMBERSHIP>
         <EVENTS/TRADESHOW><OOH><MERCH>
         <PARTNERSHIPS + COLLABORATIONS>

   / MARTECH + AI + AUTOMATION         
         > DATA ANALYTICS > INSIGHTS
   
      > WORKFLOWS > SYSTEMS
   / INBOUND x GROWTH x LEAD GENERATION
   / LIFECYCLE x ACQUISITION x RETENTION
   / SALES x REVENUE x PERFORMANCE
         <CRO><ATTRIBUTION><BUDGETS> 
   / STRATEGY + IDENTITY + POSITIONING
         <BRAND><PRODUCT><MARKET>
     
 [MULTIDISCIPLINARY DESIGN ]
   / ART + CREATIVE DIRECTION
   / CONTENT CREATION + MULTIMEDIA PRODUCTION
         <COPY><STATIC/GRAPHIC><VIDEO><WEB/DIGITAL>

[ BUSINESS DEVELOPMENT ]
   / RESEARCH + PLANNING + DEVELOPMENT
   / DIVERSIFICATION + EXPANSION + LAUNCH
         <PRODUCT><SERVICE><MARKET><REVENUE>

[ PROJECT MANAGEMENT ]
   / MULTINATIONAL
   / CROSS-FUNCTIONAL
   / BILINGUAL
         <MANDARIN> <CANTONESE> <SPANISH(ISH)>

https://TheBrand.Extension

 

WILLING TO PUT YOUR BRAND HEALTH TO THE TEST?

​Test drive my quick, FREE AI-Powered Brand_ScoreCard:

Research-backed, Anthropic-powered, Marketer-engineered.

GET MY CUSTOM SCORE

​Test drive my quick, FREE

AI-Powered Brand_ScoreCard:

https://TheBrand.Extension

Book Discovery Call

Even though I can be A 'one-stop shop',

marketing is not one- size- fits- all'.

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

Every brand requires a tailored mix of strategy, channels, and optimization — informed by specific context, resources, and goals.

 

I help ambitious brands define priorities, connect attribution, and translate vision into intentional execution by aligning strategy, data, and creative with 360° omnichannel integration.

Wondering how I can help SUPERCHARGE your brand?

​Here are some ways we can start working together:

  • Minimalist Hand Icon

    [ Done-For-You Deliverables ] 

    > Custom Creative Assets. Strategy Audits. Lead Magnets. Content Calendars. Templates & Widgets.

    ​

    Starting $150 - $2500 based per project 

    $45 - $180 hourly

  • Outlined Hands Icon

    [ Done-With-You Strategy & Execution ]

    > Brand, Storefront & Web Design. Email. Social Media. Paid Ads. CRM/Automations. Research & Development.

     

    Starting $800 - $4,500 per channel 

    $2,500+ packages

  • Heart handshake symbol

    [ Growth, Optimization & Management Retainer ]

    > 360° Omnichannel Integration. Funnels, Systems & Lifecycle. Business Development. Revenue & Market Diversification. Analysis, Maintanence & Updates.

    ​

    Ranging from $500 - $10,000 per month

Leveraging 360° omnichannel touchpoints

to maximize brand impact in the

attention economy and post-digital age.

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •

 

Let's Talk shop!​

Schedule a complimentary discovery call here:

THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION • THE BRAND EXTENSION •
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