6+ Years Experience
/ Proven Track Record
> INTEGRATED MARKETING
> Paid MEDIA {SEARCH + SOCIAL}
> EMAIL/CRM/LIFECYCLE
> Brand + CREATIVE direction
/ UNIVERSITY OF TEXAS ALUMNI
>MCCOMBS MARKETING: US#3
/ GOOGLE+META+HUBSPOT CERTIFIED
/ American Marketing Association
INDUSTRIES + VERTICALS
>CONSUMER PRODUCTS / B2C
<KITCHENWARE><CPG>
<ecommerce><retail>
<RESTAURANT/HOSPITALITY>
>professional Services
<events/SOCIAL><REAL estate>
<healthcare/wellness>
<language><Education>
>Wholesale / B2B
<MANUFACTURING><AGENCY>
CAREER HIGHLIGHTS
/ REVENUE & PERFORMANCE
> ENGINE FOR $1.5-3.5M+ BASELINES
/ PAID MEDIA
> $100-500K+ BUDGETS @ 3-4X ROAS
/ EMAIL, CRM, LIFECYCLE
> LED DEVELOPMENT FROM SCRATCH
> INCREASED EMAIL ROI FROM 8X → 29X
> $17K SAVINGS UPON NEGOTIATIONS
/ CREATIVE + DESIGN
> FULL BRAND BUILDS =
MULTIMEDIA+MULTIDISCIPLINARY
/ CRISIS MANAGEMENT
> RECOVERED DEACTIVATED BRAND IG
> PATCHED CRITICAL FLOWS
> UNTANGLED KNOTS + PUT OUT FIRES
Brand Architect.
Growth Engineer.
Aspiring
Future Creative Director/
Head of Marketing/CMO.
Having honed my skills and expertise in all things digital and creative, I've built a solid foundation within integrated marketing -- leading omnichannel initiatives that prioritize impact, adapt to context, and compound in value. This means I'm no stranger to untangling knots, putting out fires, navigating uncharted territories, and scaling what works -- delivering comprehensive initiatives and solutions tailored to the specific brand or objective, rather than just speaking theory, following set processes, or replicating standard playbooks.
Backed by a formative education from UT Austin's McCombs Business School, combined with a proven, comprehensive track record of brand-building across a variety of brands and industries, I pride myself on being a resourceful and impactful marketing powerhouse who drives creative, analytical, and strategic initiatives not only from conception through end-to-end execution, but also from evaluation to optimization.
I tend to thrive at the intersection of the creative, strategic, and analytical. Whether the job calls for a scrappy self-starter who can bootstrap grassroots efforts from end-to-end or a strategic lead to provide insights and amplify existing investments, I can bring structure to chaos, momentum to execution, and direction to ambiguity.
I help brands find clarity, define identity, and scale growth.
A bit more about me:
Canton-born, Texas-raised. Grounded by a fundamental duality between two distinct languages and cultures, I grew up going to Kumon, Chinese school, and art lessons... then eventually medical high school — where I got a sneak preview (and decent clinical training) in health sciences before realizing I was simply not cut out for any additional Chemistry classes in my future.
And once I got into the University of Texas, off to McCombs I went — where instead of cashing in with a nice stable finance or accounting degree, I thought I'd try to make use of my instinctive passions and interests in marketing, combining sociology, psychology, arts, design, and systems into one discipline.
These days, I channel that same range into brand work, growth systems, and creating things with specific human needs in mind. I approach brand and marketing as equal parts art and science — the creative instinct to make something resonate, and the strategic rigor to make sure it actually works.