Brand Architect. Growth Engineer. Wearer of Many Hats.
Aspiring Future Creative Director/Head of Marketing/CMO.
Forged through many fires, honed across varying channels, and refined within multiple verticals -- from consumer to commercial, from online to offline -- I've developed a solid foundation across brand, lifecycle, and performance marketing.
My multidisciplinary approach combines creative thinking and strategic analysis with business acumen and technical rigor. Primed with the scope for intentional execution, paired with the depth for continuous growth and optimization -- I help brands elevate identity, sharpen execution, and scale investment.
I tend to thrive at the intersection of the creative, strategic, and analytical. Whether the job calls for a scrappy self-starter who can bootstrap grassroots efforts from end-to-end, or a strategic lead to provide insights and amplify existing investments, I can bring structure to chaos, momentum to execution, and direction to ambiguity.
With an instinctive drive for ambition and persistent bias for action, I'm known for always bringing high-level discernment, creative problem-solving, and cross-functional alignment to the table -- no matter where I'm seated or what the recipe calls for.
Brand Architect.
Growth Engineer.
Wearer of Many Hats.
Aspiring Future
Creative Director,
Head of Marketing, CMO.
About Me
STATS-AT-A-GLANCE
PROVEN TRACK RECORD
/ 6+ YEARS OF COMPREHENSIVE EXPERIENCE
> INTEGRATED MARKETING
= STRATEGY. DATA. CREATIVE.
= owned + earneD + PAID MEDIA
= ONLINE & OFFLINE CHANNELS
> PPC ADS {SEARCH+SOCIAL+DISPLAY}
> EMAIL/CRM/LIFECYCLE
/ UNIVERSITY OF TEXAS ALUMNI
>MCCOMBS MARKETING: RANKED US #3
/ GOOGLE+META+HUBSPOT CERTIFIED
/ American Marketing Association
> DRIVEN $6M+ TOTAL ATTRIBUTED REVENUE
> OVER ~80M IMPRESSIONS & 2.5M SESSIONS
CAREER HIGHLIGHTS
/ GROWTH & PERFORMANCE
> ~27%/21%/10% YoY SHOPIFY INCREASE in attr. impressions/purchases/revenue
/ PAID MEDIA
> $100-500K+ BUDGETS @ 3-4X ROAS
/ EMAIL, CRM, LIFECYCLE
> LED DEVELOPMENT FROM SCRATCH
> INCREASED CAMPAIGNS ROI 8X → 29X
/ CREATIVE + DESIGN
> FULL BRAND BUILD =
MULTIMEDIA+MULTIDISCIPLINARY
/ CRISISES AVERTED
> RECOVERED DEACTIVATED BRAND IG
> PATCHED CRITICAL WORKFLOWS
> FIXED BROKEN WEBSITE ERRORS
INDUSTRIES + VERTICALS
CONSUMER PRODUCTS / B2C
<KITCHENWARE><RESTAURANT><HOSPITALITY><TECH & MOBILE APP>
<ecommerce><retail><CPG>
professional ServiceS
<events & WEDDINGS><language><AGENCY><wellness><healthcare>
B2B / Wholesale / B2B2C
<PARTS & EQUIPMENT><MANUFACTURING>
Public & Social Impact
<NONPROFIT><CIVIC ENGAGEMENT>
more about me
A Postcard
From My Two Hometowns
Canton-born, Texas-raised.
Grounded by a fundamental duality between two distinct languages and cultures, I grew up going to Kumon, Chinese school, and art lessons... then eventually medical high school — where I got a sneak preview (and decent clinical training) in health sciences before coming to terms with the fact that I was not cut out for any more Chemistry classes in my future.
And once I got into the UT, off to Business School I went — where I thought I'd try to make use of my instinctive passions and interests, combining sociology, psychology, arts, design, and systems into one discipline: marketing.
These days, I channel that same range into brand building, growth systems, and creative solutions. I approach brand and marketing as equal parts art and science — the taste and discernment to spark resonance, plus the rigor and structure to turn it into compounding momentum.
Houston + SHENZHEN
more about me
These days, I channel that same range into brand building, growth systems, and creative solutions. I approach brand and marketing as equal parts art and science — the taste and discernment to spark resonance, plus the rigor and structure to turn it into compounding momentum.
And once I got into the UT, off to Business School I went — where I thought I'd try to make use of my instinctive passions and interests, combining sociology, psychology, arts, design, and systems into one discipline: marketing.
Canton-born, Texas-raised. Grounded by a fundamental duality between two distinct languages and cultures, I grew up going to Kumon, Chinese school, and art lessons... then eventually medical high school — where I got a sneak preview (and decent clinical training) in health sciences before realizing I was absolutely not cut out for any more Chemistry classes in my future.
Houston + SHENZHEN
A Postcard
From My Two Hometowns
Canton-born, Texas-raised.
Grounded by a fundamental duality between two distinct languages and cultures, I grew up going to Kumon, Chinese school, and art lessons... then eventually medical high school — where I got a sneak preview
(and clinical training)
in health sciences before
coming to terms with the
fact that I was absolutely
not cut out for any more
Chemistry classes in
my future.
more about me
Canton-born, Texas-raised.
Grounded by a fundamental duality between two distinct languages and cultures, I grew up going to Kumon, Chinese school, and art lessons... then eventually medical high school — where I got a sneak preview
(and clinical training)
in health sciences before
coming to terms with the
fact that I was absolutely
not cut out for any more
Chemistry classes in
my future.
These days, I channel that same range into brand building, growth systems, and creative solutions. I approach brand and marketing as equal parts art and science — the taste and discernment to spark resonance, plus the rigor and structure to turn it into compounding momentum.
And once I got into the UT, off to Business School I went — where I thought I'd try to make use of my instinctive passions and interests, combining sociology, psychology, arts, design, and systems into one discipline: marketing.
Canton-born, Texas-raised. Grounded by a fundamental duality between two distinct languages and cultures, I grew up going to Kumon, Chinese school, and art lessons... then eventually medical high school — where I got a sneak preview (and decent clinical training) in health sciences before realizing I was absolutely not cut out for any more Chemistry classes in my future.
Houston + SHENZHEN
A Postcard
From My Two Hometowns
what's in my toolbox
A near conclusive list of all the tools, software, and platforms that I've used: