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Bayou Buzz
Industry / Vertical
[ Agency ]
[Content Production ]
[ Restaurant / Food & Beverage ]
[ Hospitality ]
Scope / Depth
<social media strategy + management>
<content creation + creative ops>
<brand identity + design>
<web development>
<client account management>
No.
03 | 2023
About
Bayou Buzz is a Texas-based social media, influencer partnership, and digital marketing agency specializing in restaurant, food & beverage, and hospitality clients. The agency manages content strategy, social media, and digital presence for local and multi-location brands.
As Creative Strategist and Account Manager, I managed client accounts and creative operations while leading the agency's own brand refresh, service expansion, and revenue diversification initiatives.
// KEY IMPACT
> Directed the agency's brand and website refresh — updated identity, new site architecture, and redesigned client intake and information collection forms.
> Managed social media content strategy and creation across multiple client accounts including Aga's, Charcuterie Houston, Yumcha, and Rouxpour — producing culturally relevant, trend-aware content with strategic use of trending sounds, memes, and timely cultural references.
> Drove consistent month-over-month social growth across client accounts: 15–18% follower growth, 35–66% engagement increases, and 15–24% reach gains.
[RESULTS]
> 15–24% reach growth (MoM)
> 35–66% engagement growth (MoM)
> 15–18% follower growth (MoM)
> Agency rebrand + website relaunch
Clients: Aga's, Charcuterie Houston, Yumcha, Rouxpour
