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Truffel by Niantic Labs
No.
[05] [2020]
Scope / Depth
<graphic design>
<brand identity>
<creative direction>
<event marketing materials>
Vertical
[ Technology / Software ]
[ Social / Mobile App ]
[ AR / Location-Based ]
About
Truffel was a location-based social discovery app developed by Niantic Labs — the studio behind Pokémon GO and Ingress. The app explored how augmented reality and location data could help people discover and connect with places, events, and each other.
As independent creative contributor, I developed brand assets, collateral designs, and creative direction for an early-stage AR social product.
[KEY IMPACT]
> Developed brand identity assets including logo concepts, sticker sets, and visual identity elements for the Truffel product.
> Contributed creative direction for how the brand would show up across digital touchpoints — balancing Niantic's tech-forward DNA with the warmth and approachability a social discovery product requires.
